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digital experience

Want a Complete Picture of Performance? Pair DEM with APM
January 21, 2026
Rachel Revoy

When it comes to understanding application performance, most teams start with Application Performance Monitoring (APM), and for good reason. APM is essential for tracking the technical health of your applications: it monitors service availability, response times, and error rates, and helps teams dig deep into backend systems to understand what’s going on.

Introducing Synthetic Private Probes for Deeper Digital Experience Monitoring Visibility
January 14, 2026
Rachel Revoy

Real user monitoring (RUM) is a core proactive technique for understanding how real users are moving through your site. The primary tool for this has been to monitor via public probes, which are agents hosted in major cloud regions and global cities (Los Angeles and Frankfurt, for example).

When Competitors Close the Digital Experience Gap
May 17, 2021
Patrick Hubbard
After 2020, there are only two types of businesses: those who have retained customers or grown, and those who lost customers to more nimble competitors. There are many reasons. The…