Since 2024, the Gartner® Magic Quadrant™ for Digital Experience Monitoring report has provided a graphical competitive positioning to help organizations vet and choose the right DEM solution for their business. The Gartner® Magic Quadrant™ for Digital Experience Monitoring is a comprehensive report that provides clarity for IT professionals on key criteria, defined below.
In this blog post, we will explore what Digital Experience Monitoring (DEM) is and how it helps organizations monitor and maintain end-user digital experiences. Next, we’ll take a look at Gartner®’s vendor criteria for the graphical placements. Lastly, we’ll dive into the results of where SolarWinds Observability SaaS Digital Experience Monitoring placed in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring.
What is Digital Experience Monitoring, and Who Is It For?
Digital Experience Monitoring (DEM) examines the entire digital journey, covering numerous data points that could impact the end-user's experience. IT Ops and Site Reliability Engineers (SREs) rely on DEM tools to ensure applications and services are available and responsive. Availability is especially critical during periods of high demand. Organizations can leverage DEM tools to achieve the following:
- Establish performance benchmarks and trends
- Correlate local incidents with system issues
- Understand user behavior and detect potential pain points in the user journey
Overall, the data gathered by DEM tools provides insights to understand the correlation between user behavior and business outcomes. The issues detected using a comprehensive DEM solution can resolve critical instances like cart abandonment and ultimately lost revenue.
A Closer Look at the Gartner® Magic Quadrant™ for Digital Experience Monitoring Criteria
The Gartner® Magic Quadrant graphical placement is informed by a uniform set of inclusion criteria to review technology providers across four types: Leaders, Visionaries, Niche Players, and Challengers. This competitive placement aims to empower organizations to make informed investment decisions based on their business needs.
Focusing on the Gartner® Magic Quadrant™ for Digital Experience Monitoring, DEM is defined by Gartner® as tools that monitor the availability and performance to gauge end-user experience for modern legacy applications. For vendors to be evaluated and recognized in this Magic Quadrant™ for Digital Experience Monitoring, technology should meet the following functional capabilities:
- Measure the availability, performance, and quality of the user experience of applications
- Proactively identify application performance and potential degradation from the user’s point of view
- Ability to observe the user’s behavior across the digital journey, based on interactions with applications
- Assist in tracking important application service level agreements (SLAs)
- Provide benchmarking of performance, alongside issue identification, before users are affected
- Track data to help identify the best opportunities to improve website performance, with the tools that provide insights into performance, availability, and reliability of business-critical applications, networks, and infrastructures
Beyond the Gartner® Magic Quadrant™ graph, the report includes a custom category weighting for each vendor, historical perspective, and peer insights through user reviews.
In 2025, SolarWinds Observability SaaS Digital Experience Monitoring is Placed as a Niche Player
SolarWinds has been recognized as one of 14 vendors in this year’s Gartner® Magic Quadrant™ for Digital Experience Monitoring. SolarWinds positioning on the Gartner® Magic Quadrant™ is in the Niche Player category for the second consecutive year, since the report’s inception in 2024. This category is known for a successful focus on a small segment.
There’s more to uncover within the 2025 report. Download the full report here: 2025 Gartner Magic Quadrant for Digital Experience Monitoring
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