Is the Cloud Dream Fading, Or Just Evolving? In “Revisiting Cloud: Nuances of On-Prem Repatriation”, Sascha explores the shifting tides of cloud computing, where rising costs and performance demands are prompting enterprises globally to rethink their cloud-first strategies. With hyperscalers expanding in the UAE and Saudi Arabia, the cloud remains vital, but a growing number of organizations are repatriating workloads to on-premises setups.

While enthusiasm for the cloud remains high, we’re now seeing a more grounded, discerning approach. It’s a bit like buying a flashy sports car. It’s exhilarating at first, but over time, you start to notice the ongoing fuel bills, the pricey maintenance, and the fact that it’s overkill for the school run. We’re seeing this cloud caution especially in government, banking, healthcare, and other sectors where data sensitivity and compliance are non-negotiable. These organisations are revisiting earlier decisions and reassessing whether all workloads belong in the cloud.

This isn’t cloud rejection—it’s cloud maturity. Giese unpacks why observability is now the linchpin of hybrid IT success, helping businesses navigate complexity, optimize performance, and make smarter decisions in a fragmented tech landscape.

👉 Read the full expert opinion on TECHx to understand why the future of cloud is all about choice, control, and clarity.