At SolarWinds, we strive to enrich the lives of the people we serve: our employees, customers, shareholders, partners, and communities. We are a partner-first organization, leaning into our partner ecosystem to help customers accelerate business transformation with simple, powerful, and secure solutions.
Our diverse network of partners extends our reach and sharpens our offerings. Through services and the SolarWinds® Platform, they bring solutions closer to the IT pros who need them most. This approach isn’t simply about expanding sales channels or gaining distribution leverage. It’s a fundamental rethinking of how we create and deliver value in an industry that never stands still.
Creating Space for Partnership
For many years, our approach, like that of much of the industry, was linear and direct. We built internal teams to manage each part of the value chain. In stable, predictable markets, this direct-control model served us well. But as industry shifted and the pace of change quickened, limitations came into view.
Instead of doing everything exclusively in-house, we opened space for collaboration, working with resellers, MSPs, systems integrators, affiliate networks, and technology alliances to co-create value by building our global partner ecosystem, a thriving community that brought expanded reach and local context. They helped us move faster across regions, verticals, and use cases without having to rebuild from scratch each time. This shift has consistently enabled us to provide IT professionals with more accessible, localized services and support, better technology integrations, and more relevant tools.
Key Benefits of a Partner-First Ecosystem
Our partner ecosystem brings tremendous value to us as vendors, our customers, and our partners.
- Faster market penetration: Our partners bring local expertise, trusted relationships, and well-established go-to-market engines; this helps us move faster, especially in unfamiliar or new regions.
- Accelerated revenue growth: Each partner relationship creates a new opportunity for growth with the right tools and enablement. This complements our in-house teams, particularly in fast-moving markets such as software as a service (SaaS), the public sector, and fintech.
- Operational efficiency: By leaning on partners for distribution, support, or implementation, we empower our internal teams and customers with niche knowledge and industry expertise from our partners, further advancing our innovation and growth.
- Customer proximity and satisfaction: Our partners are often closer to their customers—culturally, geographically, and operationally—meaning they’re well-positioned to deliver personalized and locally relevant experiences.
- Ecosystem differentiation: As more partners integrate with and build around our solutions, we’re able to deliver offerings that feel tailored, which is a meaningful differentiator.
Build Together, Win Together
For us, partnership isn’t outsourcing; it’s the key to customer success. It’s about aligning goals, sharing in the outcomes, and helping one another grow.
Of course, this takes work, so we ask our committed partners to work with us in driving ideal customer outcomes by leveraging the investments we’re making in our partner ecosystem:
- Training and certifications for platform knowledge or an observability practice and support team
- Field sales alignment for optimal co-selling
- Joint marketing to acquire new prospects and expand existing customers to realize the full value of the SolarWinds Platform
- Participate in real-time feedback loops that help us continue to evolve and mature our products, processes, and programs
To enrich the experience for our partner community, we have invested in SolarWinds Partner Portal, a unified partner platform, streamlining our product tiers, introducing flexible subscription models, and supporting both SolarWinds Observability Self-Hosted and SolarWinds Observability SaaS. These are direct results of listening to our partners and evolving alongside them. When they succeed, so do we.
How Partnerships Help Future-Proof Our Enterprise
From AI and hybrid cloud to edge computing and data sovereignty, we’re constantly navigating new terrain. Our partners play a role in helping us stay ahead of the curve. We’ve seen them take our observability platform into places we hadn’t anticipated, like smart cities and highly regulated OT environments. These aren’t just rollouts. They’re creative collaborations that push our products forward.
Our partners bring back insights that shape what we build next, whether it’s simplifying SKUs, smoothing out deployment, or navigating regulatory nuance. They help us adapt to emerging use cases and stay aligned with what customers need. In return, we provide them with the tools, certifications, and go-to-market support they need to grow alongside us. This isn't just a channel, but an extension of our entire Go-To-Market team addressing a global customer base more effectively. In the end, it means that the IT pros we serve have what they need to keep systems running, make users happy, and help businesses achieve their objectives.
Be a part of our growing partner community today. Check out our global partner ecosystem.
Want to become a SolarWinds Partner? Get started here.
